News

Capsule Il était une fois… La Vie par Old Time Fever

A l’occasion des 40 ans de la série Il était une fois… La Vie, la marque Old Time Fever lance une ligne de vêtements inspirée de la série ! Mêlant charme du rétro et coupes actuelles, la collection plonge au coeur de l’univers de cette série iconique. Cardigan, T shirts,…
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« En Route Maestro », le podcast qui cultive vos trajets🚗

Cet été, « En Route Maestro » et TotalEnergies embarquent enfants et parents à la découverte des régions de France dans une aventure audio immersive. Grâce à une nouvelle série de 13 podcasts originaux inédits, les personnages de « Il était une fois… » reviennent pour faire rimer vacances avec connaissances ! Un voyage…
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Once upon a time... the show!

Join Maestro and all the cult characters from the saga Il était une fois... for the first time on stage at the Théâtre de la Renaissance! Pierre, now an astronaut, is stuck in space. Is it sabotage? Is it yet another twisted trick by Nabot and Teigneux? Maestro, accompanied by...
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Il était une fois... La Vie supports the Kit protège-livres Handicap International 2025

For the start of the 2025 school year, the Il était une fois... La Vie (Once upon a time... Life) series accompanies the Handicap International Book Protector Kit. Find the kit in your favorite store! In 2025, Maestro and friends support Handicap International The Il était une fois... series, brought together under the Hello Maestro brand, accompanies the...
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Clothing & Accessories Spreadshirt x Hello Maestro

The Spreadshirt website, specialized in the sale of personalized textiles, offers a collection of Hello Maestro clothing and accessories. Find your favorite characters from the Il était une fois... series to dress the whole family! Discover T shirts, sweatshirts, caps and other accessories in the colors of the Il était... series.
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New: riddle card games Once upon a time... Bioviva!

Discover the new Enigma card games inspired by the series Il était une fois... Ces drôles d'Objets, Il était une fois... L'Espace and Il était une fois... La Vie! Have fun learning alongside Maestro, as you try to guess the word you're looking for using 5 clues...
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Maestro and Nabot enter Grévin museum!

For almost 50 years, Maestro's vocation has remained the same: to educate children while entertaining them! This French cartoon character, created by Albert Barillé, has become an international edutainment hero, known to children and adults alike for having lulled entire generations to sleep....
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Maestro at the Salon du Chocolat 🍫

From November 30 to December 3, 2024, visitors to the Salon du Chocolat enjoyed a wide range of events with Maestro: a daily MasterClass in the "Pastry Show Junior" area to (re)watch the episode of the series Il était une fois... Ces drôle d'Objets sur la tablette de chocolat and discover...
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Something new in La Librairie des Écoles book collection!

Discover La Vie's big book of riddles, a fun way to learn how the human body works! From the neurons in the brain to blood circulation, the different bones in the skeleton, waste elimination, the respiratory system and the digestive system, don't miss this exciting journey into the infinitely small...
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Hello Maestro joins forces with Petit BamBou

Hello Maestro is collaborating with Petit BamBou, the meditation and breathing app with 11 million subscribers, on a new program for children: Breathing with Maestro! X Today, 50% of children breathe through their mouths instead of their noses, and as a result have poor...
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